Professional Experience
Senior Product Designer, Adlumin, Inc.
Washington, D.C. Nov 2021 – March 2022
Designed MVP for UX and UI Overhaul epic.
Expanded user research by launching a customer advisory council in collaboration with sales and marketing leadership.
Collaborated with Director of Engineering to define product roadmap and long-term strategy.
Led front end team of 5 engineers and designers.
UX/UI Designer, Adlumin, Inc.
Washington, D.C. Oct 2019 – Nov 2021
Main dashboard redesign - resulted in 10% up-sell of current customers and 9% increase in pages per session for the overall application.
Created and implemented a unifying design system.
Led and implemented CSS framework upgrade.
Designed and implemented updates to improve data visualizations throughout the platform.
Redesigned company logo and currently collaborating with the marketing team to roll out a holistic rebranding initiative.
Conducting ongoing user interviews and usability tests with clients from 40+ financial institutions.
UX Design Immersive Program, General Assembly
Washington, D.C. Jun 2019 - Aug 2019
Completed 400+ hours of professional training.
Product Designer, SolarStory LLC
Brooklyn, NY Jan 2017 - Nov 2018
Designed consumer-facing site with 10,000+ indexed pages to deliver geo-specific solar market data to users.
Designed and managed 2.0 site launch which resulted in increased time on site.
CRM Product Manager, OpenHouse Realty (Acq. By Quicken Loans 2016)
Santa Monica, CA Jun 2015 - Dec 2016
Designed all automated processes relating to communication, optimized reporting, and lead prioritization.
CRM redesign - restructured Information Architecture and implemented automation, resulting in more accurate analytics, more efficient customer and agent communications, and improved record keeping.
Lead Account Manager, OpenHouse Realty
Santa Monica, CA Aug 2014 - Jun 2015
Managed relationships between 500+ clients and real estate agents and led a team of 5.
First Account Management hire, brought in first $1M in revenue
Education
MFA in Animation and Digital Art
School of Cinematic Arts
University of Southern California
Los Angeles, CA
Aug 2011 - May 2014
BA in Art History, Minor in Architecture
College of Arts & Sciences
University of Virginia
Charlottesville, VA
Aug 2004 - May 2008
Skills
User Research
Wireframing
High Fidelity Prototyping
Persona Creation
Usability Testing
Interaction Design
Logo Design
Storyboarding
Animation
Branding
Front-End Development
Product Management
Tools
Adobe XD
Figma
InVision
Sketch
Balsamiq
Axure
Adobe CS
Hotjar
Google Analytics
HTML/CSS/JS
Bootstrap
Material
Highcharts
DataTables
Ruby on Rails
Certifications
Certified Scrum Product Owner (CSPO), February 2021
User Experience Design Immersive, August 2019
Sugar CRM Administrator, July 2015